Murky is a furniture and decor brand specializing in handcrafted epoxy goods. Known for its mysterious aesthetic, the brand creates bespoke pieces that captivate and inspire.

Creating an identity that embodies the brand’s mysterious and artistic side while highlighting its love for epoxy.
Designing a logo that stands out and works alongside mass-market collaborations (e.g., H&M Home).
Ensuring the identity works across diverse touchpoints, from home goods to digital platforms.

To develop a brand identity that reflects Murky’s artistic craftsmanship and emphasizes the intrigue and uniqueness of their epoxy-based creations.

The identity resonates with Murky’s target audience—those who value artistry and individuality in functional design.
The branding system ensures a cohesive look across social media, packaging, and products, working seamlessly across all touchpoints

Concept is built around “slow flow,” symbolizing how Murky blends raw epoxy with meticulous craftsmanship.
In logo design classical typography with organic, irregular shapes is inspired by epoxy’s fluid textures.
Muted pastel yellow, referencing epoxy’s translucent quality. Clean sans-serif font paired with a narrow display font for titles.
Custom patterns and textures inspired by epoxy’s swirling forms, are created for use in packaging, social media, and marketing materials.