Disability Lab – an inclusive initiative promoting awareness of disability rights through a series of events and educational programs.

Create a brand identity that reflects the core values of inclusivity, diversity, and empowerment while establishing a visual language that resonates with the community and stakeholders.

I developed a visual identity centered around its mission. The design revolved around the letter “i” as a repeating graphic element, with each iteration varying in shape and form. This approach symbolized the diversity and individuality of people with disabilities.

I created a series of geometric illustrations symbolizing the connections between people.

To ensure the team could independently maintain and extend the brand’s visual presence over time, I transformed the digital posters and social media posts into a system of editable templates. This approach provided a user-friendly solution, empowering the team to create consistent, on-brand designs for years to come.

The branding elevated the showroom’s presence, resonating with its target audience and establishing it as a go-to destination for vintage fashion enthusiasts. The photoshoots and print materials received praise for their artistic direction and storytelling, helping to attract a loyal customer base and increasing engagement both in-store and online.