Client
Challenges
Impact
A vintage showroom featuring curated collections of dresses from London, Boston, and Barcelona.
Creating a cohesive brand identity that embodied the “Library chic” and cosmopolitan attitude of its curated vintage dress collections. Additionally, I aimed to develop visually engaging print materials and a compelling visual presence for the brand’s online and offline campaigns.
I stepped in as the Art Director for the showroom, overseeing the creation of the brand’s identity and all supporting visuals.
— Brand Identity: I developed a minimalist identity that blended a classic logo and monogram design with a style that was sometimes vintage yet modern in its photoshoots and settings. The logo was crafted to convey the brand’s aesthetic relevance at the time while maintaining a clean, timeless appeal.
— Print Materials: From photo postcards to business cards, I created a cohesive set of print materials. These strengthened the brand’s presence in the fashion community and facilitated communication with clients at urban vintage markets.
— Shoot Production: I prepared and directed a series of photoshoots featuring the most talented and contemporary photographers of the time. These included striking urban locations and carefully styled scenes that highlighted the character of each piece. The images were used across social media, print campaigns, and promotional materials.
— Brand Identity: I developed a minimalist identity that blended a classic logo and monogram design with a style that was sometimes vintage yet modern in its photoshoots and settings. The logo was crafted to convey the brand’s aesthetic relevance at the time while maintaining a clean, timeless appeal.
— Print Materials: From photo postcards to business cards, I created a cohesive set of print materials. These strengthened the brand’s presence in the fashion community and facilitated communication with clients at urban vintage markets.
— Shoot Production: I prepared and directed a series of photoshoots featuring the most talented and contemporary photographers of the time. These included striking urban locations and carefully styled scenes that highlighted the character of each piece. The images were used across social media, print campaigns, and promotional materials.
Solution
The branding elevated the showroom’s presence, resonating with its target audience and establishing it as a go-to destination for vintage fashion enthusiasts. The photoshoots and print materials received praise for their artistic direction and storytelling, helping to attract a loyal customer base and increasing engagement both in-store and online.
Photographers
Natalya Shlyakhovaya
Zarina Kodzaeva
Sasha Katz
Zarina Kodzaeva
Sasha Katz
