Mashu-Pikchu is a creative collective of photographers exploring diverse visual storytelling through experimental, artistic photography.

• Capturing the experimental, boundary-pushing nature of the collective’s work.
• Designing a logo that resonates with a creative audience.
• Ensuring versatility across various platforms, including portfolios, exhibitions and social media.

To create a brand identity that highlights the collective’s bold, art approach to photography and reflects its diversity and creativity.

• The identity effectively communicates the collective’s artistry and diversity.
• The branding stands out in the photography community, attracting a creative audience

• Concept: The identity focuses on “collaboration through contrast,” symbolizing the mix of different styles within the collective.
• Logo: A dynamic and multi-shaped lettering and several monograms, reflecting the polyphony of authors and contrast in photography.
• Color Palette & Typography: monochrome, paired with modern, yet quite classic typography.

Photographers

Masha Kushnir
Natalya Shlyakhovaya