Murky is a furniture and decor brand specializing in handcrafted epoxy goods. Known for its mysterious aesthetic, the brand creates bespoke pieces that captivate and inspire.

• Creating an identity that embodies the brand’s mysterious and artistic side while highlighting its love for epoxy.
• Designing a logo that stands out and works alongside mass-market collaborations (e.g., H&M Home).
• Ensuring the identity works across diverse touchpoints, from home goods to digital platforms.

To develop a brand identity that reflects Murky’s artistic craftsmanship and emphasizes the intrigue and uniqueness of their epoxy-based creations.

• The identity resonates with Murky’s target audience—those who value artistry and individuality in functional design.
• The branding system ensures a cohesive look across social media, packaging, and products, working seamlessly across all touchpoints

• Concept Development: Built around “slow flow,” symbolizing how Murky blends raw epoxy with meticulous craftsmanship.
• Logo Design: Classical typography with organic, irregular shapes inspired by epoxy’s fluid textures.
• Color Palette & Typography: Muted pastel yellow, referencing epoxy’s translucent quality. Clean sans-serif font paired with a narrow display font for titles.
• Supporting Visuals: Custom patterns and textures inspired by epoxy’s swirling forms, for use in packaging, social media, and marketing materials.