Client

Pet Subject is an inclusive brand for large-breed dogs, dedicated to breaking stereotypes. It blends functionality with creativity to foster understanding and inclusivity.

Balancing practical pet needs with an artistic, stereotype-breaking mission.
Creating an emotionally resonant identity that stands out.
Designing a system adaptable for artist collaborations.

Under the creative direction of project ×, a platform connecting talents, brands, and agencies worldwide, the goal was to craft a brand identity that embodies inclusivity, artistry, and care. The design aimed to craft a brand identity that’s both loving and artistic, appealing to pet owners seeking thoughtful, well-designed products with a meaningful message.

A creative identity that resonates with pet owners and artists.
Differentiation through artistic branding in a saturated market.
A visual system supporting collaborations and fostering inclusivity.

The identity highlights pets as subjects of care and art, blending craftsmanship with creativity.
A hand-drawn logo with organic, imperfect lines symbolizes the individuality of pets and the creative process.
Neutral tones with bold accents balance warmth and creativity, paired with a modern sans-serif font for personality.
Handmade ceramics and textiles informed the visual identity, supporting artistic collaborations and addressing stereotypes.