The goal was to craft an identity and logo reflecting the brand’s creativity as a “small factory of unique furniture.” My solution is built on creative textures and materials that the brand uses as the identity of its workshop, blending industrial and artisanal elements. the logo is based on the brand naming: it uses a graphic image of a square pipe in the form of a punctuation element - a dash. The impact was a strong visual identity that highlighted the brand’s skill and ingenuity, appealing to clients seeking bespoke, high-quality creations.