Shanti Goa Bar is a vibrant beachfront venue in Goa, known for its eclectic mix of music, art, and culture. With a bohemian vibe and ocean views, it attracts a creative, international crowd.

• Designing materials that captured the lively, artistic spirit of the bar while ensuring clarity and functionality.
• Balancing the needs of different customer segments, from families with children to party enthusiasts, through the menu design.
• Creating a cohesive design language that could be used across all print materials.

To create a visually striking set of print materials, including posters for events, a brochure about the bar’s activities, and menus that would appeal to a broad audience, including families and partygoers.

The new print materials effectively captured the essence of Shanti Goa Bar, strengthening its visual identity across multiple touchpoints. The event posters, brochures, and navigation signs helped attract more visitors, while also providing a clearer, more inviting experience for travelers.

I developed a visual identity for a series of posters and postcards that captured the tranquility of the ocean and the relaxed atmosphere of seaside leisure. The design incorporated the brand’s signature orange color, complemented by soft natural textures, photography, and indie-style elements, perfectly reflecting the peaceful vibe of the bar’s coastal setting.