— Reflecting the metaphorical and intellectual nature of the brand in its visual identity.
— Balancing classical design with subtle unconventional elements to emphasize its distinctive voice.
— Creating a functional and engaging platform for a global literary audience.
Client
Challenges
Project Goal
Impact
“words beyond themselves/slova vne sebya” is a literary media platform focused on the Russian-language literary process beyond Russia’s borders. It connects writers, readers, and publishers who continue to create and reflect on the world, fostering new ideas and connections in a rapidly changing context.
Develop a logo and website that convey the publication’s intellectual mission and literary depth while embracing a modern, understated aesthetic with unique stylistic elements.
The visual identity strengthens brand recognition and highlights the platform’s intellectual mission. The unique design fosters engagement, making it a vital hub for writers, readers, and publishers worldwide.
— Logo Design: Incorporates the metaphor of superposition, playing on the name “slova vne sebya / cлова вне себя” The lowercase logo omits capital letters to evoke a modern, rebellious tone, with unique Cyrillic quotation marks adding a distinctive stylistic touch.
— Website Design: Clean, structured, and classic, with a restrained palette and minimalist layout. Stylistic features like lowercase navigation reinforce the brand’s personality while ensuring usability.
— Typography: Serif fonts create a literary feel, paired with non-traditional design elements like custom quotation marks for a balanced classic-modern style.
Solution